Skip to content
English
Go to PAY.NL
  • There are no suggestions because the search field is empty.

Brand Kit – Logo, Wordmark, and Brand Identity

Here you'll find all the brand elements you need to apply our brand identity correctly: logos, wordmark, typography, color palette, and additional brand materials. Customers and partners can easily download ready-to-use packages and use them directly in their communications.

Our Brand Kit contains all the official elements of Pay.'s brand identity. These materials are intended for customers and partners who want to use our logo or brand assets, for example on a website or in communications.

We offer ready-to-use logo packages, an overview of our primary and secondary colors, fonts, and additional brand elements.

⚠️ Please note: The examples shown are for illustration purposes only. For actual use, download the official files via the attached zip files.
By downloading and/or using the materials, you agree to the accompanying terms.

Wordmark

  • Our brand name is written as Pay.

  • When the brand name is at the end of a sentence, use only one period.

  • When the brand name is immediately followed by a comma, replace the period with the comma.

Pay. logo

Primary logo

Name Description File
Web version JPEG format Download zip file
Other communication PNG format Download zip file

Name File
Secondary logo Download zip file
Logo with payoff Download zip file

Typography

Font Usage File
Lufga Primary – headers Download zip file
Inter Secondary – plain text/continuous Download zip file

Color palette

Primary colors
Color PMS RGB HEX
Lilac Blue 2726 C R88 G95 B255 #585FFF  
Deep Gray Black C R29 G29 B29 #1D1D1D  
White – R255 G255 B255 #FFFFFF  
Secondary colors

Colour RGB HEX
Sky Blue R101 G218 B255 #65DAFF  
Sky Blue 50% R178 G237 B255 #B2EDFF  
Rose R255 G208 B222 #FFD0DE  
Lilac Blue 20% R222 G223 B255 #DEDFFF  

Additional brand materials

Cutouts

  • Various cut-out imagery

Mood photos

  • Official mood images from Pay.

Brand icons

  • Icon set in Pay. style

Brand Kit

Name Description File
Fire kit Atmospheric photos, cutouts and icons (JPEG) Download Brandkit
Name Description File
Brandbook PDF format Download Brandbook

Brand video

Name Description File
Video Dutch spoken URL
Video Spoken in Dutch, with subtitles URL

Slogan

Pay.'s official slogan is:

"Behind every payment"

This can be applied in various ways within communication materials.