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Alliance Partners - Whitelabel configuration Alliance in PAY. 

White Label Configuration in PAY. Guide to Customizing the Look & Feel

With PAY.'s white label functionality, you can fully align the environment with your organization's branding. This allows merchants and users to instantly recognize your brand throughout the PAY. environment, communications, and documentation.

This guide describes all available settings, recommended dimensions, and the use of various color and branding options.

Where can I find these settings? Navigation

  1. Log in to your PAY. account.
  2. Go to Settings in the main menu.
  3. Click White Label in the submenu.

Through this page, you can configure images, colors, fonts, and social media settings to ensure the environment fully matches your corporate identity.

Note: The white label functionality is only available for accounts where this feature has been activated.

General Information

The white label settings are divided into three categories:

  • Images & Branding
  • Colors
  • Social Media & Footer

After changes have been saved, they are applied throughout the white label environment.

Tip: Make sure that logos, colors, and fonts match your organization's official brand guidelines.

1. Images & Branding Image (Logo)

Purpose

This logo is used in communications directed to third parties.

Specifications

  • File type: JPG or PNG
  • Recommended dimensions: 140 × 140 px
  • Recommendation: Use only the logo icon without additional text

Usage

This logo is displayed in various communications such as emails and other customer-facing communications.

APP Header Image

Purpose

Header image used within the PAY. App.

Specifications

  • File type: JPG or PNG
  • Dimensions: 640 × 430 px

Usage

Ideal for applying your own branding within the mobile app environment.

Info Document

Purpose

Background image for informational documents.

Specifications

  • Preferred file type: JPG
  • Format: A4 Portrait
  • Width: 2480 px
  • Height: 3508 px
  • Maximum file size: 500 KB

Usage

Used as a background behind informational documents generated by the platform.

Data Document

Purpose

Background image for exports, reports, and data files.

Specifications

  • Preferred file type: JPG
  • Format: A4 Landscape
  • Width: 3508 px
  • Height: 2480 px
  • Maximum file size: 500 KB

Usage

Used as a background behind reports, exports, and data files.

Large Admin Logo

Purpose

Large logo displayed in the upper-left corner of the administration environment.

Specifications

  • File type: PNG
  • Maximum height: 48 px
  • Maximum width: 164 px
  • Maximum file size: 10 KB

Recommendation

Use:

  • White text on a transparent background
  • Or a logo with a white background/border

This logo is displayed when sufficient screen space is available.

Small Admin Logo

Purpose

Compact logo for smaller screens and situations where insufficient space is available for the large logo.

Specifications

  • File type: PNG
  • Maximum height: 24 px
  • Maximum width: 125 px
  • Maximum file size: 10 KB

Recommendation

Use:

  • White text on a transparent background
  • Or a logo with a white background/border

Mail Footer Logo

Purpose

Logo displayed in email footers.

Specifications

  • Preferably use a transparent PNG.
  • Ensure proper readability on both light and dark backgrounds.

Usage

Displayed in outgoing emails from the PAY. environment.

Favicon

Purpose

The icon visible in browser tabs.

Supported Formats

  • PNG
  • ICO
  • SVG
  • GIF

Recommendation

  • Use a square logo.
  • Recommended size: 32×32 or 64×64 pixels.
  • Keep the design simple so it remains recognizable at small sizes.

Webfont Regular

Purpose

Replaces the default fonts used for H1, H2, and H3 headings within my.pay.nl.

Specifications

  • File type: WOFF2
  • Only fonts using the Latin character set are supported.

Usage

Use your organization's standard corporate font.

Webfont Bold

Purpose

Bold variant of the webfont used for headings.

Specifications

  • File type: WOFF2
  • Only fonts using the Latin character set are supported.

Usage

Use the bold version of your organization’s corporate font.

2. Colors

All color fields expect a hexadecimal color code without the # symbol.

Example:

003972

This results in:

#003972


Primary Color

Used for:

  • Buttons
  • Selected menu items
  • Various accents
  • Interactive elements

"This is the primary color used within PAY. for buttons, displaying selected menu items, and when hovering over menu items."

Primary Color 2

Color used for the main menu within PAY.

Accent Color

Used to highlight visual accents throughout the interface.

Secondary Navigation Menu

Background color of the secondary navigation menu.

Hover Color

Used when users:

  • Hover over buttons
  • Hover over table rows
  • Hover over interactive elements

Secondary Color

Additional color used for secondary interface elements.

Main Menu Settings Main Menu Font Color

Text color used in the main menu.

Main Menu Color

Background color of the main menu.

Active Main Menu Item Font Color

Text color of the selected main menu item.

Active Main Menu Item Color

Background color of the selected main menu item.

Main Menu Hover Font Color

Text color displayed while hovering over main menu items.

Main Menu Hover Color

Background color displayed while hovering over main menu items.

Submenu Settings Submenu Font Color

Text color of submenu items.

Submenu Color

Background color of the submenu.

Active Submenu Item Color

Background color of the active submenu item.

Active Submenu Font Color

Text color of the active submenu item.

Submenu Hover Font Color

Text color displayed while hovering over submenu items.

Submenu Hover Color

Color of the 2px indicator line shown when hovering over a submenu item.

Overlay Icons

Purpose

Color used for:

  • Filter buttons
  • Overlay icons
  • Upsell buttons

Value

Instead of a hexadecimal color code, a CSS filter must be entered.

For example:

https://isotropic.co/tool/hex-color-to-css-filter/

Example:

CSS

invert(24%) sepia(94%) saturate(1317%) hue-rotate(189deg) brightness(93%) contrast(101%)

 

"This is the color used by PAY. for filter buttons and icons in upsell buttons."

 

3. Social Media Settings

These links are displayed in the footer of the white label environment.

Facebook URL

Example:

https://www.facebook.com/yourcompany

LinkedIn URL

Example:

https://www.linkedin.com/company/yourcompany

YouTube URL

Example:

https://www.youtube.com/@yourcompany

Vimeo URL

Example:

https://vimeo.com/yourcompany

Instagram URL

Example:

https://www.instagram.com/yourcompany

Show Footer Display Footer

When enabled, the white label footer is displayed.

The footer may contain:

  • Social media links
  • Support information
  • Branding elements

Best Practices

✅ Use logos with transparent backgrounds.
✅ Test color combinations for sufficient contrast and readability.
✅ Use the same colors as your website and other communication channels.
✅ Keep favicons and logos simple and recognizable.
✅ Optimize images to ensure fast page loading times.
✅ Test the environment on both desktop and mobile devices.
✅ Always check the readability of menus, buttons, and links after changing colors.

Recommended Branding Setup

  • Main menu background: dark corporate color
  • Main menu text: white
  • Primary color: brand accent color
  • Hover color: 10% to 15% lighter than the primary color
  • Favicon: logo icon
  • Admin logo: white version of the logo
  • Mail footer logo: transparent PNG

With these settings, you can create a consistent and professional white label experience that fully aligns with your organization's branding and increases brand recognition within the PAY. environment.