Apple Pay
1. Information
| Category | Wallet payments |
| Market | Available in 50+ countries . In the Netherlands via ABN AMRO, ASN Bank, bunq, ING, Knab, Rabobank, Regiobank, Revolut, SNS Bank and Van Lanschot. |
| Share | Unknown |
| Currency | EUR |
| Payment | Not guaranteed, chargeback is possible |
| Refund | Multiple refunds per transaction possible up to 100% of the order amount |
| Clearing | via PAY. |
| Status | ✔️Active |
| Expiration date | 4 hours |
| Payment option ID | 2277 |
| Package | Available in the Pioneer , Professional , Business , and Corporate packages. |
| Surcharging | Permitted if an AMEX transaction is initiated. If a debit or credit card transaction is initiated, the charging of transaction fees is not permitted . |
Apple Pay gives your customers the option to complete transactions via a linked Apple device (MacBook, iPhone, Apple Watch, or iPad). During a payment, the card details are retrieved from the Apple device and confirmed with Touch ID, Face ID, or the passcode. PAY. then receives this data and processes the payment based on the linked debit card (Maestro) or credit card (VISA/Mastercard).
2. Activation
To make Apple Pay available for your webshop, follow these steps:
1. Activate Package Options
- In the Admin Panel, go to the tab Merchant » Company https://admin.pay.nl/my_merchant.
- Click the link ''Change package options''.
- In the pop-up, find the ''Credit cards'' option under the Professional package and make sure to check the checkbox.
- Click the ''Save'' button in the pop-up! to apply the package changes.
2. Activate Apple Pay
Apple Pay is now available as a payment option within your webshop and/or sales locations. To then activate the payment option, follow the steps below:
- In the Admin Panel, go to the tab Sales Locations https://admin.pay.nl/programs/programs.
- Select the sales location for which you want to enable Apple Pay by clicking the ''change'' button in the options column.
- Check the checkbox for the Apple Pay payment option.

- Click the change button at the bottom of the page
3. Start Boarding
For Apple Pay, the payment option is not immediately available. After activating Apple Pay in the sales location, a boarding process is started. Once this has been successfully completed, you will receive an email notification: Apple Pay is then ready for use.
In-Store Payments
If you use a PAY. PIN terminal in your physical store, you don't need to do anything. Your customer can already pay with Apple Pay via their iPhone or Apple Watch.
Important: once the boarding of Apple Pay has been completed, we will display the payment option (if activated) on the payment screen. Your customer can only pay with Apple Pay if they use an iOS device (iPhone, iPad, or MacBook, Apple Watch) in combination with a Safari browser. Other browsers are not supported by Apple.
3. Payout
E-commerce Payments
You receive an Apple Pay e-commerce transaction via PAY. For each transaction, we check which card was used to complete it: debit card (Maestro) or credit card (VISA / MasterCard). The rates and release periods of the relevant debit or credit card then apply.
In-Store Payments
Apple Pay PIN payments made with a VPAY or Maestro payment card are simply received via PAY. as you are used to. Apple Pay payments via a VISA / Mastercard are not received via PAY., but via the supplier with whom you have a credit card PIN contract.
Payout Speed
Curious about your payout speed? You can easily check this via Merchant » Rates.
4. Rates
The debit and credit card rates charged differ for in-store and e-commerce transactions.
| payment option | rate | rate calculated via | |
|---|---|---|---|
| E-commerce payment | Maestro | % per transaction | PAY. |
| VISA / Mastercard | % per transaction | PAY. | |
| In-store payment | V PAY and Maestro | 0.0x per transaction | PAY. |
| VISA / Mastercard | % per transaction | Wordline |
5. Refunds
E-commerce Payment
From the Admin Panel, you can refund an e-commerce Apple Pay payment to the customer. You can perform multiple refunds per transaction. The maximum amount that can be refunded to an end user is 100% of the original order amount.
In-Store Payment
A PIN transaction via Apple Pay cannot be refunded directly. To do this, you need to request the IBAN number of the account holder.
6. Categories
You can only use the Apple Pay payment option if your webshop / sales location provides digital services and falls into one of the categories below.
| ID | Name |
|---|---|
| 20 | Subscriptions (member service) |
| 73 | Car and motorcycle (parts) |
| 21 | Baby & Kids |
| 22 | Beauty & Wellness |
| 6 | Books, Magazines and DVDs |
| 49 | Gift cards, vouchers & mobile phone credit |
| 23 | Gifts & Cards |
| 52 | Consumer purchases (average order value less than €100) |
| 85 | Deal websites (daily offers and specials) |
| 43 | Animals & Accessories |
| 10 | Digital entertainment (Gaming & Mediums) |
| 55 | Digital products (software, downloads) |
| 11 | Digital services (dating) |
| 32 | Education & Training |
| 4 | Electronics |
| 25 | Food & Drink |
| 70 | Invoicing |
| 26 | Fashion, Clothing & Shoes |
| 27 | Gadgets |
| 24 | Health |
| 61 | Traders in precious metals and diamonds |
| 30 | Watches & Jewelry |
| 29 | Home & Interior |
| 88 | Medical devices |
| 31 | Music, Movies & Games |
| 76 | Parking including reservation |
| 5 | Jewelry & Accessories |
| 34 | Toys |
| 35 | Sports & Leisure |
| 7 | Admission tickets (ticketing) |
| 33 | Garden & Tools |
| 36 | Holidays & Travel |
| 37 | Department stores |
| 9 | Business services |
Do you want to use Apple Pay? Then read the Acceptable Use Guidelines as established by Apple.
7. Images
If you want to display the Apple Pay logo on your page, you can use the images below.
8. Video
Apple Pay
Informational video about receiving payments via Apple Pay.
